Hachette UK appoints Alexandra Cooper as group marketing director

Cooper said: “I’ve had the most great time at Little, Brown collaborating with hugely skilled coworkers and writers. Over the past ten years I’ve seen first-hand just how imaginative and great the advertising and marketing teams across Hachette UK are, so I’m delighted to construct a main marketing team that can additionally equip and support divisional marketing experts to get to brand-new readers and supply even more for our writers.”

Hachette UK has actually designated Alexandra Cooper as team advertising supervisor. She will occupy the duty in the brand-new year, based at Hachette UK’s headquarters in Carmelite Home, and will certainly report to Maura Wilding, team interactions supervisor.

David Shelley, c.e.o. of Hachette UK and Hachette Publication Group United States, said: “The production of a Team Advertising team marks a substantial turning point in the evolution of Hachette UK’s marketing method. With her wide range of abilities and experience, Alex is the ideal leader to develop and lead this new group.”

Cooper joined Little, Brown in 2014 as head of electronic advertising and marketing and customer understanding and was promoted to marketing director the following year. Prior to joining Little, Brownish she was electronic marketing manager at Ebury Posting.

In her new role, Cooper will establish and lead a main Team Advertising and marketing group at Hachette UK, “focused on establishing and executing cutting-edge advertising and marketing techniques that drive sales throughout all layouts”.