Frankfurt Book Fair 2025 highlights include Matt Haig's new book, fantasy, romcoms, popular psychology, and escapist non-fiction. Publishers are optimistic despite market challenges, focusing on shorter books for younger readers.
Exploring human nature's impact on politics, society, and culture. Examining evolved instincts, tribalism, and the challenges of aligning institutions with innate behaviors. STEM gender mystery and cultural shifts are considered.
BookTok creators highlight inconsistencies in pay, often facing lowball offers and late payments from publishers. Many receive free books instead of fair compensation for marketing efforts, especially marginalised authors.
The judges also noted that the book faced with an Election Day clash ahead of publication, so "pivoted to a Vote Miriam activation that beautifully brought her personality to the fore, underpinned by smart execution of digital ads".
