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Book industry in ‘unhappy marriage’ with Twitter/X as Pan Mac says it is ‘pausing all activity’

Book industry in ‘unhappy marriage’ with Twitter/X as Pan Mac says it is ‘pausing all activity’

Jack Birch, Bloomsbury’s senior digital marketing manager, said: "There is much press about dwindling user numbers for X/Twitter, but it remains the platform where influential media figures (journalists, celebrities) continue to post, and where important news breaks first.