BookTok is driving publishing deals for self-published authors. Publishers scout BookTok for proven talent & pre-built fandoms, particularly in fantasy & romance, leading to movie adaptations.
Exploring the crisis of trust in institutions and media amidst misinformation. Essays tackle declining confidence and the role of social media, emphasizing the need for media literacy and rebuilding trust.
Jack Birch, Bloomsbury’s senior digital marketing manager, said: "There is much press about dwindling user numbers for X/Twitter, but it remains the platform where influential media figures (journalists, celebrities) continue to post, and where important news breaks first.
